Updated: Jun 27
Buy One Get One Free!
This method of sales promotion has been efficiently used by communications and goods companies to expand their customer base. A time period for the special offer will guarantee three things:
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(i) The customers will rush to buy your product or service.
(ii) Your product or service will attract customers who would have never thought of buying if not for the promotional offer. Hence you will expand your customer base and gain wider publicity for your product or service.
(iii) You will be gaining a lot more than you will be losing because your sales promotional stunt is a form of re-investment in your business. You will be able to gain back whatever it is that you spent giving away ‘gifts’.